Location: Remote
Industry: Home Services (Plumbing, HVAC, Appliance Repair, Electrical, Water Filtration)
Type: Full-time / Long-term Contract
Experience Required: 5+ years (NON-NEGOTIABLE)
About Us
We build and scale high-volume home-service businesses across multiple cities using local SEO as a primary revenue channel.
Our model is simple: own the map pack, dominate local search, generate calls.
We are not hiring a content SEO.
We are hiring a senior operator who understands GMB, technical SEO, and authority building at scale.
Primary Responsibilities
1. Google Business Profile (GMB / GBP) – CORE FOCUS
Build, optimize, and scale multiple Google Business Profiles per city
Execute advanced map-pack ranking strategies
Manage and optimize:
Primary & secondary categories
Services & service areas
Geo-optimized descriptions
Photos, videos, posts, FAQs
Handle:
Verifications, reinstatements, and suspensions
Duplicate suppression
Spam competitor reporting
Design and manage review velocity & trust strategies
Track calls, direction requests, bookings, and rankings
2. Technical SEO (NON-NEGOTIABLE)
Perform full technical audits for local service sites
Fix and optimize:
Core Web Vitals
Indexing & crawl issues
Please be ready to submit:
Home-service SEO case studies
GMB ranking screenshots
Examples of links you built (live URLs)
Brief explanation of your technical SEO process
Site architecture & internal linking
URL structure for city/service pages
Canonicalization & duplicate content
Implement:
Schema (LocalBusiness, Service, FAQ)
Proper NAP consistency
Mobile-first optimizations
Work closely with developers when needed
3. Link Building & Authority Growth (ADVANCED)
Plan and execute white-hat link-building strategies for home services
Acquire:
Local authority links
Niche-relevant backlinks
Editorial & contextual links
Build city-level and domain-level authority
Avoid low-quality or risky links
Track link impact on maps + organic rankings
4. Local SEO & Content Strategy
High-intent keyword research (service + city)
Build & optimize:
Service area pages
City landing pages that convert
Create SEO briefs aligned with call-driven intent
Optimize on-page SEO (titles, metas, headers)
5. Analytics, Tracking & Reporting
Track:
GMB Insights
Calls & bookings
Map pack & organic rankings
Weekly performance reporting (concise & actionable)
Identify ranking drops early and fix them fast
Required Experience (STRICT REQUIREMENTS)
5+ years SEO experience (local SEO preferred)
Proven home-service SEO results
Deep expertise in Google Business Profile (GMB)
Advanced technical SEO skills
Real link-building experience (not PBNs or spam)
Experience with multi-location, service-area businesses
Strong understanding of:
Map pack ranking factors
Proximity vs relevance vs authority
Competitive suppression & spam fighting
Tools You Must Know
Google Business Profile Manager
Google Search Console
GA4
Call tracking software
Local rank tracking tools (maps + organic)
Screaming Frog / technical audit tools
CMS editing (WordPress preferred)
What We Measure
Calls & bookings
Top-3 map pack rankings
Organic visibility for service + city keywords
Scalable SEO systems
We do not care about:
Vanity traffic
Generic blog content
SEO theory without execution
Bonus (Nice to Have)
Experience managing 40+ GMBs
Link building for competitive metro areas
US & Canadian local SEO experience
Ability to document SOPs and train junior SEOs
Job Type: Full-time
Pay: Php50,000.00 – Php90,000.00 per month
Work Location: Remote